Christmas usually starts in July for most companies, getting their gift offerings out there to tease and tempt ready for when we may wish to think about Christmas shopping (or making our own list to give to Santa!)
This year however, Jo Malone London seem to be keeping it all extremely hush-hush. I've heard bits here and there, but nothing solid, other than an Insta friend who has seen this years campaign and declared it "The best in 11 years!"
There are some pretty consistent rumours coming through via different sources, so I now feel confident enough to share... And today I have been able to confirm the below is TRUE! I have updated with further information since my original post:
Christmas Past - First launched for Christmas 2016 Orange Bitters returns for it's third year as a Christmas exclusive scent. a punchy celebration of orange with a surprisingly warm slightly floral dry down.
Christmas Present - Currently only available from the Archive collection at the Regent street Boutique, it seems as if Ginger Biscuit will be available to all this Christmas! Nanna's homemade ginger biscuits warms down to a warm caramel, praline with a touch of spice. Ginger Biscuit will be exclusive to online and Selfridges.
Christmas Future - A brand new fragrance for Christmas 2018 - White Moss & Snowdrop! It's been described as 'amazing' by a friend who's been lucky enough to try it - "Powedery and warm". White Moss & Snowdrop will be available as a cologne and luxury candle.
Jo Malone London will be launching their Christmas campaign instore from October 22nd.